Ai for Fashion

This is my new fashion brand logo, line sheet, business card, and hang tag created in Adobe Illustrator. I chose the phrase, “In Flux”, because the most recent ideology I’ve been interested in is constant change. The snake is a symbol of the Egyptian goddess Isis, and it’s a great representation of shedding old versions of you that no longer serve you. I’ve gone through many metamorphoses with my art, designs, style and delivery. I feel that this logo represents the idea that I’m constantly reinventing myself and my life’s work.

For details on the collection, refer to the Line Sheet. I’m so excited to have finished this course, and am proud of the collection – it’s something I personally would wear, and I feel represents one of the causes that I care about.